Last year, Apple launched its "Vision Pro" and the whole world is going crazy for it. But apart from just entertainment & gaming, there is a special feature in it that you may not be aware of. It's 3D learning, which means you can clearly see difficult things in detail. For example, you can study an aeronautical engine by handling its animated model with your hands or you can literally see a human heart beating in front of you. But why are we talking about this? Because these animated things make complex things easy to understand. Imagine studying rocket science with just some long text. That will be so hard to learn.
Similarly, in SaaS companies, your services or products can be very difficult to understand through just some written text or images, But when you use animated video to explain your services, it becomes very simple to understand.
"83% of people prefer watching videos to accessing instructional or informational content via text or audio"
That's the power of animation, which makes any difficult thing easy to digest/understand. And in this blog, we're gonna learn about how this animation can boost your SaaS business.
What is SaaS Animated Video?
A SaaS animated video is a type of explainer video that showcases a software as a service (SaaS) product or solution in an engaging and easy-to-understand way.
SaaS animated videos use visuals, music, voiceover, and storytelling to demonstrate the features, benefits, and value proposition of a SaaS product to potential customers. SaaS animated videos are often used by SaaS companies to market their products online, educate their users, and increase conversions.
8+ Reasons Why SaaS Companies Can’t Survive Without Animated Videos in 2024
#1: Animated Videos Simplifies Complex Concepts
SaaS is undoubtedly a complex world full of algorithms, APIs, and cloud computing terms.
To explain your software to your potential customers, you need to simplify these concepts and make them easy to understand. That’s where animated videos come in handy.
Animated videos use visuals to break down complex processes into bite-sized pieces. They turn confusing ideas into clear insights. Imagine trying to explain machine learning algorithms or cybersecurity protocols without any visuals. It would be like walking through a maze with a blindfold on. But with animated videos, you can show your audience the way out of the maze, with bright and clear visuals.
Whether you want to show how your software works with other systems, or how it protects your data, animated videos help you clarify complexity and build understanding.
#2: Animated Videos Quickly Grab & Retains Attention
In 2024’s digital world, attention is hard to get and even harder to keep. There is so much information and noise competing for your audience’s attention.
But animated videos are like gold nuggets in this chaotic landscape. They grab attention and don’t let go. Animated videos use colorful visuals, lively animations, and captivating storytelling to create an immersive experience for your viewers. They make your audience curious and interested in your software.
Whether you use a funny character to demonstrate your software’s features, or a sleek interface to show its functionality, animated videos draw your audience into your SaaS world. And because they are short and engaging, they keep your audience focused and prevent them from getting distracted.
#3: Animated Videos Increases SaaS Company’s Engagement
Believe it or not, people do judge your company’s image based on online engagement. In fact, engagement is the key to SaaS success. It’s what makes your audience connect with your software and your brand.
Animated videos are powerful tools to increase engagement and grow your SaaS community. Animated videos use storytelling, visuals, and animations to create an emotional connection with your audience. They show your audience the value and benefits of your software and the stories of your happy customers.
These videos make your audience feel something, talk about something, and do something. And because animated videos are versatile, you can use them on different platforms, like social media, websites, and email campaigns.
#4: Animated Videos Increases Brand Visibility for SaaS Company
Today’s digital world is a huge and crowded place. To stand out from the competition, you need to make your SaaS company more visible.
Animated videos are the perfect way to do that. Think of it like this: there are 99 white sheeps in a group and in those 99 sheeps there is one black sheep. Now that 1 black sheep will be so special and will stand out from those 98 sheeps. That’s how an animated video can make your SaaS product look.
Whether you use a fun animation to tell your company’s story or a sleek video to show your software’s benefits, animated videos capture your audience’s attention and make them remember your brand.
Ultimately, animated videos help you shine in the digital world and leave a lasting impression on your audience.
#5: SaaS Companies Can Improve SEO Performance with Animated Videos
SEO is the key to getting more visibility and traffic online. To rank higher on search engines, you need to optimize your content for keywords, metadata, and user experience. Animated videos can help you with all of that.
Animated videos use keywords, metadata, and illustrations to make your content more relevant and attractive to search engines. Whether you use a tutorial video to target long-tail keywords or an explainer video to target high-volume keywords, animated videos can help you rank higher for the terms that matter to your audience.
Plus, they are engaging and entertaining, so they keep your audience on your page longer and reduce your bounce rate. This tells search engines that your content is valuable and worth showing to more users.
#6: Expect Higher Lead Generation with Animated Videos
Leads are the lifeblood of any SaaS company.
To grow your business, you need to attract and convert more prospects into customers. And animated videos do to turn passive viewers into active leads. They show your audience how your software can solve their problems and make their lives better.
Whether you use an animated explainer video to showcase your software’s features or a testimonial video to showcase your customer’s success, animated videos make your audience interested and curious about your software.
#7: Animated Videos Make Your SaaS Company Stand Out in the Crowd
We’ve seen the example of sheep in the #4th reason. The SaaS market is full of competitors and choices. To get noticed and remembered, you need to make your SaaS company stand out from the crowd.
And animated videos act as your SaaS business’s infinity stone here. It leaves the crowd of live-action behind and uses infinite possibilities of creativity to showcase your brand.
Animation helps you create a strong and unique brand identity that sets you apart from the competition and makes you shine in the crowded SaaS market.
#8: Animated Videos Can Increase Conversions for SaaS Company
Conversions: that’s what most of the businesses live for. To turn more prospects into customers, you need to persuade and influence them at every stage of the buyer’s journey.
Animation can help you do that. The use of proper calls-to-action, valuable content, and authenticity can turn your passive viewers into active buyers. Whether you use a demo video to show your software’s features or a testimonial video to show your customer’s success, animation creates an emotional connection with your audience and motivates them to take action.
So yeah, animation helps you optimize your conversion funnel and generate more leads, sales, and revenue for your SaaS company.
#9: Every Startup SaaS Company Should Use Animation
You guys really need animation if you’re a startup. For startup SaaS companies, the digital market is a challenging and competitive place. To survive and thrive, you need to leverage animation as a strategic advantage. Animation can help you level the playing field and make a lasting impact on your target audience.
They show your audience how your software is innovative and valuable, and how it can help them achieve their goals. Whether you use an explainer video to introduce your software or a promotional animation to showcase your value proposition, animation helps you simplify complex concepts and deliver engaging content that resonates with your audience.
Plus, animation is versatile and scalable, so you can use it on different platforms and budgets, to reach more people and grow your brand awareness. Animation is the key to success for startup SaaS companies, as it helps them stand out, connect, and convert in the crowded and competitive digital market.
How Wow Animation Can Help You With Animated Videos?
Apart from being one of the best animation production houses in the USA, Wow Animation is an expert in doing psychological studies for clients to create a video that’s specifically made for the client's target audience.
Here’s how we can help you:
We strongly believe in the power of research and that’s why our expert team does an in-depth psychological study about your SaaS brand and your audience.
Based on these studies we generate some great ideas resonating with your brand.
Once we get the green signal from you, we create an engaging script that will be the backbone of our explainer or animated video.
We grab your potential customers’ attention with stunning visuals, catchy music, and engaging storytelling.
We simplify your SaaS product’s complex concepts and features with clear and concise animation.
We motivate your customers to take action and sign up for your product with persuasive animation.
Ultimately, we aim to create a memorable & unskippable animated video that your audience can’t ignore. So we are here to fulfill your need for animated videos for SaaS companies. Watch our creations here. But before heading to us, have a look at our creations.
Conclusion
We have come to the end of our discussion on the benefits of animated videos for SaaS businesses. In this blog, we have explained how animated videos can boost your SaaS product’s online presence and value proposition. We hope you are convinced that animated videos are essential for your marketing strategy and if you are looking for one, you can count on us. Book a free discovery call with Wow Animation whenever you need animated videos for your SaaS company and we will be happy to help you.
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