Have you seen people skipping brand websites or services just because there is a lot of technical stuff on the website?
We've seen them, we spotted them cheating on their need for software services. We took them to Wow's investigation bureau and gave them the third degree to find out the reason behind this and that's what we got:
"Common man, who's gonna read that two-page-long service section filled with jargon that I can't understand?"
And it made us write this blog.
"Users spend an average of 5.59 seconds looking at a website’s written content."
Yeah, it's not shocking but this is:
"96% of people have watched an explainer video to learn more about a product or service rather than reading a text."
And when it comes to SaaS companies know that SaaS companies can be complicated and confusing for potential customers. They might not understand what your product does, how it works, or why they need it. And that’s a big problem because if they don’t get it, they won’t buy it.
That’s why you need explainer videos. So without just saying "Yeah I know what explainers mean and what they can do for the business" go through this blog to know more about it. Because explainers aren't just about simplifying complex concepts but they can give more than that.
What Are Explainer Videos And What They Exactly Do?
An explainer video is a short 60-90-second video that introduces a new product or company to potential customers. It usually answers the questions: who are you, what do you do, and why should I care? Explainer videos are often used for marketing or sales purposes, to grab people’s attention and communicate the value of your product in a simple and engaging way.
Explainer video uses a common problem-solution format, where it identifies the pain point of the target audience, presents the product as the solution, and highlights the benefits and features of the product. It also includes a clear call-to-action, which is to visit the website and use the discount code. The video is short, catchy, and persuasive, and it aims to convince the viewer to try the product.
5 Reasons Why SaaS Companies Need Explainer Videos in 2024
"According to a study, 8 out of 10 people have purchased software or an app after watching a brand’s video"
Explainer videos are not just nice to have. They are essential for your SaaS business in 2024. Here are five reasons why:
1. Explainer videos increase conversions and sales
This is the most obvious and important reason. Explainer videos can help you turn more visitors into customers, and more customers into loyal fans. How? By showing them the value of your product in action.
Explainer videos can help you capture your audience’s attention, spark their interest, and persuade them to take action. They can also show them real-life examples, customer testimonials, and social proof to build trust and credibility.
And that’s not all. Explainer videos can also help you make more money from your existing customers. They can show them how your product can deliver value and ROI, how they can save money and time with your pricing and payment options, and how they can get exclusive discounts and incentives.
2. Explainer videos improve customer retention and satisfaction
SaaS company products often require onboarding, training, and support to help customers get the most out of them. And explainer videos can help you provide a better customer experience by teaching them how to use your product, answering their frequently asked questions, and offering them tips and tricks. They can also help you prevent and solve common issues, provide updates and new features, and encourage feedback and suggestions.
But that’s not enough. Explainer videos can also help you increase customer loyalty and advocacy by showing them that you care about them and appreciate them.
By educating them on how to use your product, supporting them when they need help, and rewarding them for their loyalty, explainer videos can help you keep your customers happy and loyal, and reduce the chances of them leaving you for your competitors.
3. Explainer videos boost brand awareness and recognition
This is another vital reason.
SaaS companies face a lot of competition in the market, and they need to differentiate themselves from their rivals. Explainer videos can help you stand out from the crowd, and make your brand memorable and recognizable. How? By creating a consistent and unique brand identity, and showcasing your vision, mission, and values.
These animated explainer videos can help you create a memorable brand identity by using a consistent tone, style, and message. They can also showcase your vision, mission, and values, and highlight what makes you different from your competitors. They can also show your personality, humor, and creativity to make your brand more human and relatable.
And there’s more. Explainer videos can also help you reach and attract more people to your brand, and increase your exposure and visibility.
4. Explainer videos enhance SEO and ranking
A true Business person never underestimates the power of SEO. Explainer videos can help you rank higher on search engines, and attract more organic traffic and leads by improving your website performance, optimizing your video content, and generating more backlinks and referrals.
Of course, SaaS companies need to rank high on search engines to get more visibility and credibility and that's what explainers do. They can help you improve your website performance by increasing the time spent on your website, reducing the bounce rate, and increasing the click-through rate.
They can also optimize your video content by including relevant keywords, tags, and descriptions to make them more searchable and discoverable. They can also generate more backlinks and referrals from other websites that embed or link to your videos.
5. Explainer videos are cost-effective and scalable
Not only SaaS companies but every company needs to optimize their marketing budget and resources to achieve their goals. And explainer videos are a cost-effective and scalable way to market your product, as they can be produced with relatively low investment and reused for multiple purposes.
Explainer videos can also help you save time and money by reducing the need for other marketing materials, such as brochures, flyers, or presentations. They can also replace or complement other forms of communication, such as emails, phone calls, or webinars, to deliver your message more effectively and efficiently. They can also be automated and integrated with other marketing tools, such as email marketing, landing pages, or CRM systems, to streamline your marketing process and workflow.
In the end, they can help you save money and time, and scale your marketing efforts.
How Wow Animation Can Help SaaS Companies With Explainer Videos?
Don't assume that we are an animation video production house that provides animated video production services, think of us as your own team that works for your project. Your trusted team of creators breathes ideas to shape your brand. Well for SaaS companies we create character-animated explainer videos that simplify your services.
Sounds boring and generic right? Let's give it another try:
We use captivating visuals, catchy music, and compelling storytelling to capture the attention of your potential customers and demonstrate the value proposition of your SaaS product.
We use animation to break down complex concepts and features of your SaaS product into simple and easy-to-understand terms.
We help you illustrate how your product works and how it can solve your customers’ pain points.
We use animation to persuade your customers to take action and sign up for your SaaS product.
We help you reinforce your brand identity and leave a memorable imprint on your viewers.
We do a deep psychological study to address different aspects of your SaaS product, such as its benefits, features, use cases, and customer stories.
Learn more about how we can help you with our explainers by booking a free discovery call with us!
Conclusion
There's no better way than explainers to explain your complex services to your target audience and there's no easy way to simplify your services than using an animated explainer for it. There are various industries that need animated explainers but SaaS is the most needy one because of its complex services that are not possible to explain verbally. Especially when demonstrating your services to other companies, an explainer is always better than a PPT or verbal speech. What do you think?
Are you ready to create your next animated explainer to attract your audience? Don't hesitate to reach out to us at Wow Animation today.
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