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Clarity Corner

5 min read

Why & How to Use GIFs for Business?

Those dancing pairs of a mermaid, a bear & a few people in the comments of viral Instagram memes are the perfect example of how a few...

4 min read

Animated ads vs Static ads: Which is best for video advertising?

On average, people retain 95% of what they see in a video versus 10% of what they read in an ad. Imagine you're at a grand visual...

4 min read

Exposing the Secrets Behind the Success of "Coca Cola’s Polar Bear Ad"

Ever imagined a cat enjoying ice cream? Or a bird eating a hot dog? That’s crazy. And even crazier thing is watching a group of polar...

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