4 min readSecret of Getting 55M Eyes: Decoding John Lewis's The Bear & The Hare Advert“There once was an bear, Who had never seen Christmas” What do you think or feel after reading the above lines? Are you curious? Why?...
4 min readWhat Made Cadbury Dairy Milk's Alien Ad Campaign Go Viral?This brand literally goes too far in the infinite space & chose aliens for their advertising! Yes, aliens. In 2016, a ripple of cosmic...
5 min readUnheard Story of Apple's Think Different Campaign That No One Has Ever Told YouWorld’s biggest company with its worth over $2 Trillion was struggling to survive in 1997. It had only 90 days’ balance left and its...
4 min readExposing the Secrets Behind the Success of "Coca Cola’s Polar Bear Ad"Ever imagined a cat enjoying ice cream? Or a bird eating a hot dog? That’s crazy. And even crazier thing is watching a group of polar...
